We are proud to announce the addition of Chapter 3 to the Archetype Cigars story, with two new tobacco blends set to release in June at PCA/IPCPR 2019. These unique cigars, named Sacred Scales and Dawn of Destiny, are crafted by Cigar Master Ernesto Perez-Carrillo in his award-winning factory in the Dominican Republic. Perez-Carrillo and Michael Giannini, General Manager at Ventura Cigar, have a unique friendship which spans over the last 20 years, crossing paths at different points in their career journeys. Archetype Chapter 3 is a celebration that marks their 3rd cigar collaboration, and the beginning of a new phase in the Archetype story, and in their story as icons in the cigar industry. Attendees of IPCPR will be among the first to try the new Archetype Chapter 3 blends and bring them into their store’s inventory.
Chapter 3’s Sacred Scales, marks the inflection point in this journey, beginning the hero’s return to the real world from the imaginary. This full-bodied, full-flavored cigar offers a rich, signature Ernesto Perez-Carrillo smoking experience, featuring a San Andres Maduro wrapper from Mexico, an Ecuadorian binder, and filler tobaccos from Nicaragua. Sacred Scales will be available in a 5 x 50 Robusto, 6 x 52 Toro, and 6 x 60 Gordo.
Dawn of Destiny represents the hero’s return to reality as it travels across the threshold of flavor. A medium-full-bodied blend, this Perez-Carrillo-crafted cigar features a smooth wrapper from Ecuador, which surrounds a binder and filler tobaccos from Nicaragua. Dawn of Destiny will be available in a 5 x 50 Robusto, 6 x 52 Toro, and 6 x 60 Gordo.
“Ernesto Perez-Carrillo is one-of-a-kind,” says Michael Giannini, General Manager for Ventura Cigars. “He and I go way back. We are champions of each other’s work in the cigar industry, and creative collaborators at points along the way. It made sense for us to team up and begin this new chapter of Archetype, forging a new path in its story, and celebrating a new phase in our careers. Ernesto’s a master crafter, as a creator of blends that treat the cigar smoker to an evolving flavor experience. Chapter 3 is going to be an exciting one for all of us- I just know it.”
We expect these new blends to begin shipping to retailers in late-July/early-August.